

Men like jeans, but they don’t want to admit it. Men like fashion that makes them look good, but without it seeming like they’re trying too hard. That’s why the most popular styles are the ones that have an effortless quality, making a guy look like he was just in from a day on horseback out on the cattle range or perhaps spending time underneath the hood of their pickup truck. In that spirit, we’ve found great jeans that will make you look rugged, tough and cool so you can continue looking good…effortlessly.
If you’re a man who likes to flaunt his dark side, you’ll love Diesel’s Zathan 71s in Bite the Clean Uncleaned Wash. Diesel has become the standard for innovative and hip denim styles and the Zathan 71s offer 100% cotton denim with traditional five-pocket styling, sturdy white stitching and a five-button fly in a deep dark wash that lets you go straight from casual daywear to a night on the town. Squared off slightly at the hip and waist to give you the best fit in the backside, this “Best O... FULL REVIEW
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MSRP $225
Loomstate is a term once used in 19th century textile production that means “right off the loom” and though Loomstate jeans aren’t hand-woven, they are a simple style, made with 100% organic cotton denim. From an environmental perspective, cotton is a problematic crop, as it uses more pesticides and herbicides than any other agricultural product - which is why the creative minds behind Rogan Denim decided to create 100% organic cotton jeans. Loomstate denim is softer and much more wearable than conve... FULL REVIEW
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MSRP $160
Fashion-forward, trend-setters will become devout fanatics of this next “Best Of,” True Religion Brand Jeans. Founded in 2002 by husband and wife denim design team Kym and Jeffrey Lubell, True Religion has led the charge of the premium denim trend, with its signature guitar-playing Buddha logo, super thick stitching, hand-sanded vintage washes and elaborate embroidery gracing the backsides of celebrities like Justin Timberlake, George Clooney and David Beckham. But the “Joey” Basic Jean in R... FULL REVIEW
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MSRP $240





