If your best excuse for not getting out and enjoying the outdoors is missing your daily espresso, check out Handpresso. It’s a travel espresso machine that is as easy to use on a Rocky Mountain Hiking trail as it is in a Manhattan suite.

Designed for use on the go, this handy machine doesn’t require electricity or batteries, just a few hand pumps, some hot water and an E.S.E espresso pod. Now you’ll be able to enjoy one comfort of home, no matter where you’ve camped the night before.

All the best,
Bill

Finding my last two cars on the internet, the post Online Shopping Continues to Grow – But Not For Luxury Cars from On Wheels in Heels came as a surprise, but I think the title was a little misleading. According to research from the Luxury Institute, two-thirds of all high-end shoppers turn to the web for research, but only one-fourth are comfortable buying a car online.

With so many people utilizing the web for research, it’s only a matter of time until a higher percentage of cars become available for sale on the net. Once the cars are there, you’ll see more purchasing done on the web. Over time I think consumer behavior will flip to where shoppers visit dealerships for research/test drives and return home to negotiate the best deal and complete the purchase online.

All the best,
Bill

MediaPost featured an article this morning Luxury Shoppers Migrate Toward The Web. According to the Luxury Institute, families with an income of $150,000 and higher are more likely to do research on the web with 64% visiting the company’s website for additional information.

This information correlates with the stats we’re seeing from our Online Reader Survey and also relates to the navigation patterns of our readers visiting company’s websites from 3LUXE “Best Of” pages. The missing element from MediaPost’s article is the “why”? I believe the why is time, or lack there of. Consumers are constrained by the hours in a day, and the web provides a faster option for browsing, researching and shopping. As users better learn to cut through the clutter and find the useful information they desire, we’ll continue to see higher percentages of luxury shoppers migrate to the web (and 3LUXE) to fulfill their shopping needs.

All the best,
Bill

Although 2008 is the 100th Anniversary of Father’s Day in the United States, the National Retail Federation is forecasting that Father’s Day spending will be down approximately 4% compared to last year. With record high food and fuel prices that is completely understandable. But then I hear that “Fathers generally get passed over a lot for Father’s Day” on The Wall Street Journal This Morning, and I became slightly concerned for America’s Dads. Since historically people complain that Dad is difficult to shop for, 3LUXE has published the 2008 Father’s Day Gift Guide, to help alleviate common challenges in finding the right gift for Dad.

1. Several “Dads” contribute to 3LUXE.
2. Dads rarely buy gifts for themselves.
3. Dads are just old “boys”, and boys like their toys.

To help our users find the right gift for Dad, 3LUXE has divided our guide into categories based on interests, including a Classic Gift Guide that has appeal to all Dads. In addition to the classic guide we’ve created a Guide to Gadgets that includes gear that will keep dad happy at home and on the road. Golf Gifts are always popular for Father’s Day and our guide includes a couple of the year’s best clubs that are sure to help Dad’s game. Since Father’s Day is celebrated at the beginning of summer, we’ve included two guides that allow Dad to enjoy his gifts this summer and for years to come; The Grilling and Outdoor gift guides.

This Father’s Day remember to thank Dad for all that he has done for you over the years, sometimes the best gift is a simple “thank you”.

All the best,
Bill

If it’s not on your calendar, put it there now; Sunday, May 11 is Mother’s Day. It doesn’t get the same coverage as the more popular gift giving holiday’s like Christmas and Valentine’s Day, but when it comes to finding the right gift you want to make sure you get Mother’s Day right. To help 3LUXE users with their quest to find the perfect gift, we launched the 3LUXE 2008 Mother’s Day Gift Guide.

After all your mom has done for you over the years, you don’t want to wait until the last minute and miss out on the opportunity to say thank-you. And although the National Retail Federation believes consumers will scale back on the amount they spend compared to last year, we’ll still spend an estimated $138.63 – a little more than the standard card and flowers of yesteryear.

Recognizing there’s not a “one size fits all” gift for Moms, we’ve broken out our gift guide into four segments. In addition to the Traditional Gift Guide, we’ve added gifts perfect for “Techie” and “Foodie” moms. Finally we’ve created a Romantic Mother’s Day Guide. The last one isn’t for “your” mom, but for the mother of your children. Several years ago (it might have been Katie’s first Mother’s Day) I screwed this one up, I’m not not going to let that happen again. Hopefully there is a new Dad out there who will see the Romantic Guide, awake from their stupor, avoid my mistake, and get a great gift for their wife.

Whatever you decide to do for “Mom” this year, be sure to include a heartfelt “Thank-you”. Nobody is more deserving.

All the best,
Bill

Ask any friend – they’ll claim to doing research before making a purchase. Nobody wants to make (or admit to making) an uninformed purchase. Some of us do research on everything from large investments like cars, to daily necessities like a bar of soap. The amount of time and effort we invest varies greatly by individual and can be influenced by a number of variables; cost, time, importance, etc. In a study from earlier this year, eMarketer found that 9 out 10 people, read reviews at least “some of the time” before making online purchases. Surprising to many, over 65% surveyed check a minimum of four reviews before making an online purchase. People are predominately (76%) looking to the web for a combination of user and expert reviews – all great news for 3LUXE.

What I find most interesting or surprising about online research are the misconceptions about the “rich”. Many imagine the rich to spend frivolously, going from store to store, adding shopping bags at each stop. These images are reinforced by the photos we see in grocery tabloids of famous stars doing just that, but the stereotype couldn’t be further from the truth. The majority of the rich accumulated their wealth by making wise investments and being smart about how they spend money – good habits don’t die.

MediaPost published an article last week covering a new study done by American Express and Harrison Group that illustrates how the rich comparison shop. Like the rest of America, they’re increasingly turning to the web for both research and purchases. The study defined “rich” as having $352,000 in discretionary annual income, approximately 12 million American households. This wealthy group holds 70% of U.S. assets and accounts for 50% of the consumption. With vast resources available, the wealthy go to the same place everybody does for comparison shopping, the net. 70% surveyed utilize the net to identify, price, compare and purchase fashion and home goods. Not only are the wealthy using the net for research, it has become the preferred destination for shopping, with 70% preferring the web over in-store purchases.

I often receive questions about the range of prices and breadth of categories reviewed on 3LUXE. Everything from BMX to Boeing and Strollers to Sedans, we find the best. We do this because we know it doesn’t matter if you’re dropping a few bucks on beer or breaking the bank on a new boat. What matters is doing the research right and finding the best product.

Our goal at 3LUXE is simple, to save time, your time. Instead of spending hours researching your purchases, let us do that for you. Spend your time enjoying what’s most important to you – whatever that may be.

Simply find the best of everything.

All the best,
Bill