MediaPost featured an article this morning Luxury Shoppers Migrate Toward The Web. According to the Luxury Institute, families with an income of $150,000 and higher are more likely to do research on the web with 64% visiting the company’s website for additional information.

This information correlates with the stats we’re seeing from our Online Reader Survey and also relates to the navigation patterns of our readers visiting company’s websites from 3LUXE “Best Of” pages. The missing element from MediaPost’s article is the “why”? I believe the why is time, or lack there of. Consumers are constrained by the hours in a day, and the web provides a faster option for browsing, researching and shopping. As users better learn to cut through the clutter and find the useful information they desire, we’ll continue to see higher percentages of luxury shoppers migrate to the web (and 3LUXE) to fulfill their shopping needs.

All the best,
Bill