Finding my last two cars on the internet, the post Online Shopping Continues to Grow – But Not For Luxury Cars from On Wheels in Heels came as a surprise, but I think the title was a little misleading. According to research from the Luxury Institute, two-thirds of all high-end shoppers turn to the web for research, but only one-fourth are comfortable buying a car online.

With so many people utilizing the web for research, it’s only a matter of time until a higher percentage of cars become available for sale on the net. Once the cars are there, you’ll see more purchasing done on the web. Over time I think consumer behavior will flip to where shoppers visit dealerships for research/test drives and return home to negotiate the best deal and complete the purchase online.

All the best,
Bill